Why should I choose MGV Marketing over other marketing options, and how do I know this is a good return on my investment?
it - getting new patients is the main purpose of any marketing campaign. Even though this is an important goal, how you get patients
is even more important. Building your reputation in the community is probably the most effective way to get and keep new patients.
You may be the friendliest, smartest, most talented doctor in your area, but how will anyone know if you don't get out there and show
them! MGV's unique approach will provide you with the opportunity to build & maintain long-lasting relationships in your community.
This is imperative to the growth of your practice.
What services can Michelle provide while she is at my office?
infectious energy and leaving your office painted with motivation and inspiration, Michelle’s “all-inclusive” fee includes (but is
not limited to) to:
- 2 day Marketing Connection training – Michelle she spends 2 days training a member of your team how to become your
practice’s Community Relations Director (CRD) – scheduling you to speak at businesses, schools and organizations throughout your community,
allowing you to attract your ideal new patients.
- Staff and team building trainings – The fact is, every team needs training. Even the
most well oiled machine needs maintenance! You can attract all the new patients in the world, but what good is it if they don’t stick
around? Michelle’s staff trainings teach your team the ins and outs of “Building a Patient Pleasing Practice.”
- Office Critique – Ever
wonder what a “shopper” would say about your practice? Let Michelle be the “fly on the wall” and she will listen and observe you and
your staff, and give insight on the flow and systems of your practice. After visiting hundreds of practices across the country, she
knows what it takes to be successful.
- Internal marketing brainstorming sessions – Marketing is the most effective when you implement
both external and internal marketing programs. Michelle will walk you through ways to implement fun, energy-filled and profitable
internal events to keep your patients engaged, and new patients coming through your door.
- Patient Appreciation Dinner – With
her expert protocol, she walks you through this process, step by step before her arrival. At the PAD, she ‘works the room’ and by
the end of the evening, you will have new patients on your schedule.
- And her work continues – Michelle’s work at your office is not
a ‘one and done’ deal. After she leaves your office, she will help hold your team accountable so that your investment can begin to
show a significant return. For one full month, she will become your teams “Accountability Partner,” holding you and your team accountable
every step of the way. After a month, optional “Accountability Time” can be purchased as well.
How quickly can I expect to see
a return on my investment?
Most of Michelle’s clients have claimed to see a ROI as quickly as the first month. On average, a doctor’s
case average is around $1,500. So just 3 new patients will pay for your investment, and 6 new patients will double it. To put things
in perspective, most of Michelle’s clients see such great results, that they insist to have her back year after year!
there any homework I need to do prior to Michelle’s visit?
To maximize her time with her clients, some of the things that Michelle
requests before her arrival are:
- A list of businesses that you’ve always dreamed of speaking at
- A list of physicians/attorneys in your
area that you would like to build relationships with
- A list of your staff member’s names, their positions, and their strengths and
weaknesses (in your opinion)
- A list of your (and your practice’s) strengths and weaknesses
- Your Bio/CV
- Anything else Michelle should
know that will allow her to be privy to information that will help her take your practice to the next level
What resources does
Michelle provide with her Marketing Connection training?
Michelle provides everything necessary to start the marketing process. She
will show your Community Relations Director (CRD) how to maintain a lead/follow up system to keep organized and ensure proper follow
Your office will also receive a data disc containing the following …
- Workshop outlines and flyers that can be used as informational
pieces to send to businesses, schools and organizations.
- Sample email templates
- Proven scripts to help your Community Relations Director
get passed the gatekeepers
- A fool-proof way of how to generate leads
- Feedback and lead generating forms